Amir Hirsh / Co-Founder, CEO

A serial entrepreneur, Amir has founded and headed multiple startups in various fields. Prior to founding SubPLY, Amir founded Sendoo, an innovative messaging mobile service; Collactive, the first Social Media Marketing Platform (Acquired by IAI); Blue Security, the only anti spam deterring service (backed by Benchmark Capital) and Riptech, the first commercial MSSP (Acquired by SYMC for $145M). Amir holds a B.Sc. in Computer Sciences from George Mason University.

Ben Enosh / Co-Founder, Chairman

Ben is an experienced entrepreneur with an extensive background in leading early stage technology-based companies. Prior to founding SubPLY, Ben founded PLYmedia, a leading provider of digital advertising solutions. Before PLYmedia, Ben led Metrolight Ltd. through a pivoting period into the clean-tech space and continues as director on the board of the company. In 1999, Ben co-founded Cyota Inc., an Internet security and anti-fraud company, which was later sold to RSA Security for $145M.  Prior to that, Ben founded and acted as CEO of Scientific G, a Bio-engineering company. In 2012, he was elected to be a board member of the Israel Advanced Technologies Industries (IATI). Ben holds a B.Sc. In Physics and studied for a masters degree in Bio-Engineering.

Gal Klein / Co-Founder, CTO

Gal Klein is an expert in turning dreams into robust, cutting edge technologies. Prior to SubPLY, Gal has been the CTO of PLYmedia. Among his previous jobs, Gal has served as project manager at the Israeli air force, responsible for developing automated technical publications for the F-16 and Galaxy aircraft, CEO of a Goash software company specializing in various solutions for the entertainment industry, and was the CTO of mBox, a leading Israeli music aggregator.  Gal has a B.Sc. degree in MOT, specializing in information technology.

Yoni Silberberg / Co-founder, VP Business Development

Yoni heads SubPLY’s Business Development – a hands-on executive with years of experience in product and sales. Prior to SubPLY, Yoni founded PLYmedia and headed its business development. Before founding PLYmedia, he was also a co-founder of, an online video renting service. Yoni has spent years researching and understanding customers’ needs, applying that knowledge into more user-friendly products and online tools, and has several years of design and product development experience. Yoni holds a Bachelor of Industrial Design from the Bezalel Academy of Arts and Design in Jerusalem and a Masters of Entrepreneurship and Innovation from the Swinbourne Institute of Australia.

Chen Hass / Professional Services Manager

Chen heads SubPLY’s Professional Services team with over 15 years of experience in managing customer care and professional services. Prior to SubPLY, Chen managed Professional Services for PLYmedia and was the Customer Support Manager for Metrolight Ltd. Chen stands out for her ability to build healthy and strong business relationships, solving client issues and coordinating large volume projects. For over a decade Chen has been a devoted volunteer at the “Herzeliya Loves Animals” society, a nonprofit animal rescue organization, and established the Netanya branch in 2006.

Nir Eilat / Full Stack Developer

Nir joined SubPLY in 2015. Prior to SubPLY, Nir was head of Technical Support for Partner Telecommunications. Nir is responsible for backend and frontend Development, Cloud services, DB, API's, Live & On-demand Captioning integrations. Nir holds a B.Sc. in Computer Sciences from The Academic College of Tel Aviv-Yaffo.